It was a dynamite year for the property market on the Sunshine Coast.
Buyer enthusiasm and property sales transactions have been at unprecedented levels, and property values escalated by up to 30 per cent, as buyers scrambled to have their name on the title deeds of a property in the Noosa region.
Tom Offermann Real Estate was again rated the number one out of 400 agencies on the Sunshine Coast with a combined sales volume three times that of the next best three.
This success is attributed to 30 years of building strong relationships with interstate and overseas clients, a trust that becomes invaluable especially when buying sight unseen on the strength of a recommendation.
Trends included a shift to finding homes or apartments to move into, rather than speculative investments.
A high proportion of properties were bought remotely by southern buyers planning for their move or future holidays, and a fresh surge of buyers are expected to come to Noosa in 2022, all hoping to fulfil their aspirations.
Property owners have been basking in the knowledge property values have risen; however, few are willing to sell knowing the difficulty of getting back into the market, and this is keeping the market tight.
New records were set across all property types in 2021: Apartments were in hot demand with 5/81 Hastings Street sold at auction for $16.1m eclipsing the previous record of $14m on Noosa’s beachfront in Noosa Court.
Hastings Street has always been the market price leader for apartments.
Nearby, Tom Offermann Real Estate established another new record, selling apartment 24/8 Quamby Place on Noosa Sound at auction for $11.8m.
Houses in premium locations established new records and benchmarks.
At Sunshine Beach a house in Belmore Terrace was negotiated for $21m. Stringent confidentiality agreements restrict reporting a couple of higher sales, despite one being reported in the media.
The highest house sales were 33 Mossman Court on Noosa Sound, which sold post auction after bidding reached $17.1 million; 20 Arakoon Crescent, Sunshine Beach sold under the hammer for $14.25m the same weekend as 7 Bayview Road in Little Cove was sold for $13.5m; and 39 Picture Point Crescent achieved $16.45m, also under the hammer.
Buyers have also been swooping on the Noosa hinterland.
A new record of $9.5m for an award-winning home on 44ha, was achieved for clients on Cooroy Mountain Road.
Land is a scarce commodity with few vacant sites remaining.
A 9000sq m beachfront parcel, at 2 David Low Way on Castaways Beach, sold for circa $20m post auction.
The next highest was a riverfront 600sq m allotment on Noosa Sound. It sold for $13m.
Mixed use 7 Noosa Parade is a landmark commercial building which was the original office for Noosa Sound land sales in 1973.
Tom Offermann Real Estate sold the site in excess of $15m to a buyer who plans to demolish and build a designer residence.
With an auction clearance rate a resounding 90-plus percent, Tom Offermann said they were now widely preferred as the most effective method of sale, with buyers who missed out on a property, fairly knowing they had every chance.
“Auctions are exciting, more an event, while providing the ideal forum for sellers to negotiate with every interested party.
“This results in the absolute best price paid. It is thrilling to hear loud applause from the excited crowd at the end of a hard-fought auction, knowing at that moment, the lives of the sellers and buyers have been changed for the better.”
A lot goes on behind-the-scenes at Tom Offermann Real Estate to attract and excite buyers. Primarily it is all about people, then myriad aspects of a marketing campaign.
Print media remains an integral part, internet advertising is a mainstay, and social media has developed into a powerful tool especially to those who understand how to use it effectively.
The advantage of having an in-house media team is it’s always at the ready.
“The Noosa brand has continued to strengthen and as a company we have tirelessly promoted the appeal of the Noosa lifestyle via our long-standing media connections throughout the country, and overseas,’’ Tom Offermann said.
“Part of the overseas reach is being the only Queensland-invited member of the International Who’s Who in Real Estate which allows its members exclusive listing rights of their client’s properties on luxuryrealestate.com – the world’s largest property portal, about 20 times the size of Australia’s biggest.
“We welcome so many of our southern-based friends and clients here over the summer relishing a long awaited and well-deserved holiday.
“Where else can you enjoy such a safe environment overflowing with natural assets, the world’s most amenable climate, and nice people?
“As we always say, there is only one Noosa.”
Elevated levels of property transactions experienced over the past two years will flow into 2022, Mr Offermann said.
“People will continue to make lifestyle and investment decisions due to the pandemic, plus ultra low interest rates will underpin further growth in property values.
“For the Sunshine Coast, there is no sign that the flight from capital cities will ease as families young and old aspire for its amenable climate and relaxed lifestyle.
“Economically, the Coast is benefitting from this influx, as well as major local infrastructure projects and the winning 2032 Brisbane Olympics bid.
“While sectors like hospitality, travel and tourism around the country have suffered, many people have had bumper years and their search for coastal property investments is adding to the strong demand.
“Coastal property owners revelled in large capital gains during 2021 and knowing how difficult it might be to get back into the market has made them reluctant to sell, which is keeping new listings tight.’’
The hottest places to buy and invest are no mystery, Mr Offermann said.
“Location is just about everything when it comes to property, and those locations which have performed the best in the past will be the same ones that perform the best in the future.
“It’s that simple, the qualities these properties possess that made them the best real estate performers will always be in demand.
“Front-row beach or waterfront has always been the holy grail in Noosa; however, the great thing about Noosa is that wherever you live it is not far from the beach.
“In the absence of financial or political calamities, 2022 will be another positive year for coastal property.’’
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